ConvertKit Review: Easy Email Automation For Bloggers

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ConvertKit includes many of the same features that you are used to if you have ever used an email service provider before but the difference is that they claim to offer a really easy-to-use system. More Less

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What is ConvertKit?

ConvertKit is a new player in the email marketing software industry. They provide services especially for professional bloggers and their goal is “to make email easier and more robust for professional bloggers”. Next, to bloggers, they also target podcasters, course creators, and YouTubers. ConvertKit includes many of the same features that you are used to if you have ever used an email service provider before. So if you are making the switch over to ConvertKit, the learning curve should be very small. The autoresponder series in ConvertKit are called Sequences.

The first thing that stands out though when you first log in to your ConvertKit account is how nice and polished everything looks. One of the other things that stand out is their pricing. They don’t have a free plan and their cheapest package starts at $29, not low-cost at all. On paper, they appear to have really advanced features (e.g. landing page editor, email automation, etc.). And they claim to offer a really easy-to-use system, “Easier to use than Mailchimp”.

Features

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Your email list is your biggest asset. ConvertKit helps you use that list to grow your business through attractive forms, trackable data, and simple but powerful automations.

Forms

It has easy-to-embed, customizable opt-in forms that will help you turn casual readers into repeat customers.

Reporting

You can keep the track of your growth with a quick look at your homepage dashboard which displays subscriber data and opt-in conversions and much more.

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Marketing automation can be hard to wrap your brain around, but with ConvertKit, it’s easy. We’ve created simple but powerful automations that do the tedious work for you to send well-timed and targeted content to your subscribers.

Automations

ConvertKit has a simple workflow with “if this, then that” style automation rules make it easy to create your own custom rules.

Sequences

ConvertKit's drag-and-drop sequence builder helps you create personalized automated emails to grow your list while scaling your business.

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Send the right message to the right person at the right time. With our tags and segments, you can learn more about your subscribers by organizing them and sending highly targeted content tailored to their interests, location, and other data points.

Subscribers

ConvertKit is subscriber-centric. That means you can easily organize your subscribers from one list with tags and segments.

Broadcasts

Send your subscribers one-off broadcasts when you have time-sensitive content or integrate your RSS feed to send your weekly blog posts.

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Easy Integrations

Rather than try to build every feature possible, ConvertKit focuses on being the best at email marketing and then building great integrations with e-commerce, landing page, and membership site providers.

Reliable Support

If you ever need any help or have questions about ConvertKit, we have an incredible Customer Success team ready to listen and help you grow your business. Not only do they answer your questions, they also host live training, weekly workshops, and open office hours.

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Concierge Migration

It’s easy to switch to ConvertKit. We’ve removed all the roadblocks to making the switch so you won’t worry about the hassle. And if you’re coming to us with more than 5,000 subscribers, our concierge migration team will handle moving everything from your lists to your very last form.

Slack Community

Our customers join the ConvertKit Slack Community to connect with other users, celebrate wins, get answers for questions, and learn more about email marketing and blogging in a safe space.

Deliverability

By focusing solely on being an email marketing platform, ConvertKit’s main goal is to build trustworthy deliverability to make sure you land in your reader’s inbox. That reliable deliverability means you gain trust with your readers and can be seen as an authority in your industry.

Text-based Emails

ConvertKit’s plain text emails not only give your marketing efforts a personal feel, they also help you avoid spam filters. That means you’ll start seeing higher open rates that turn into more conversions to help you grow your business.

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Pricing

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