Indian food delivery startup, Zomato, is now eyeing on entering into delivering liquor as the coronavirus pandemic has slowed down its food delivery business. To strengthen its position in the hyperlocal delivery space, Zomato has started delivering essentials from April, and after the government has relaxed liquor selling amid the lockdown, it is looking forward to fulfilling the liquor requirement as well.
According to India’s top business and market news update firm, Reuters, the Zomato’s latest documents mentions that it can responsibly promote the consumption of alcohol by facilitating the liquor home delivery.
In Zomato’s business proposal to the International Spirits and Wines Association of India (ISWAI), Zomato CEO for food delivery Mohit Gupta wrote, Zomato believes that a tech-enabled home delivery services can promote responsible consumption of alcohol.
Mohit also added that Zomato would target relatively less affected coronavirus areas. Over this, ISWAI’s chairman of the board, Amrit Kiran Singh, said that states of India should allow alcohol deliveries in an effort to help boost the respective state revenues that are hit by the lockdown.
Since the order of lockdown on 25th March 2020, all the liquor shops across the country were closed, and it was re-opened on 3rd May 2020, after the central government has bestowed the relaxation of selling liquor around India to re-establish the economy with coronavirus.
However, several states have struggled a lot in controlling the crowd gathered at the liquor shops. To restrain the crowding, the Delhi government also imposed a 70% additional tax on liquor to make alcohol unaffordable for many people. For the moment, Mumbai decided to delay the re-opening of liquor shops for the first 2 days.
In interaction with a famous publishing firm, Confederation of Indian Alcoholic Beverage Companies (CIABC) director-general Vinod Giri said, no state has banned nor allowed alcohol home deliveries currently. The major point is that even if some specifications over the liquor home delivery are not mentioned in their policy, then also it does not clears that the state would allow it.
Besides, CIABC, ISWAI, and other liquor trade bodies like All India Brewers’ Association (AIBA) have talked to state governments regarding the permission for allowing the alcoholic beverages home delivery.
Meanwhile, recently, Chhattisgarh and West Bengal government have allowed liquor home delivery.
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