Food-delivery startup Zomato might enter the online grocery delivery sector. The leading food delivery platform has got massively affected by the COVID-19 and the decision might have come after considering the fall on the food delivery front. The Economic Times has reported that Zomato is in conversation with the online local grocery startups such as Grofers, BigBasket, and e-grocers to partner and sell daily essentials and groceries on its platform.
Lately, online food order has reduced to almost 20%, and this is the major reason that Zomato is making its foray into the grocery sector. According to the sources, the online grocery service by Zomato will be called Zomato Market, and it is expected to go live by the coming week.
In the past few weeks, ET reporters have learned that the online grocery market is static as users are avoiding going out in the market and stocking groceries via online platforms such as Grofers, BigBasket, and mom-and-pop stores.
Before Zomato’s move, its competitor Swiggy had launched Swiggy Stores as an online platform for delivering medicines, groceries, vegetables, meat, and daily essentials by collaborating with various local stores across the cities in early 2019. Later in September, it had also launched an instant pick-up and drop service, Swiggy Go to facilitate hyperlocal deliveries.
A person known to the matter said, Grofers collaborated offline stores that would be listed on Zomato’s grocery app. This move will facilitate consumers to place orders via Zomato’s platform, and local offline stores will do deliveries. Initially, Zomato will begin its grocery delivery operation in Delhi NCR.
Grofers is working with ‘mom-and-stores’ along with other physical stores to supply products. Similarly, Zomato is also in talks with BigBasket to collaborate, whereas no confirmation has come from BigBasket’s CEO Hari Menon. On the other hand, Zomato’s co-founder Deepinder Goyal and Grofers co-founder Albinder Dhindsa have also declined to provide any details.
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