Urgent.ly, A Digital Roadside Assistance Startup Raises $21M

Urgent.ly which is a roadside assistance startup has now secured $21 Million in the funding round of Series B that included the Venture arms of the Porsche, BMW, and Jaguar Land Rover.

The urgent.ly platform provides support roadside assistance services in the Northern part of America, Asia, and Europe with the help of geo-location and artificial intelligence to connect drivers, service providers, and automotive manufacturers to provide with the fastest advice at the time of a breakdown.

“Urgent.ly is a latest innovative platform solution which helps to impresses with its high transparency and speed. It is also internationally scalable. We are also nowadays much more convinced that it can help increase customer satisfaction levels in critical situations,” Kilian Sauerwald, director aftersales region, and market development at Porsche, said in a press release. “The team at Urgent.ly sets itself apart due to some of its well-founded expertise within the customer and technology business. This is why we chose a strategic investment.”

The startup which is founded by the Luke Kathol, Chris Spanos and Surendra Goel. It does not charge the annual membership fees like the other road assistance services. Apart from that, users request help through the app, which even connects them with the local services nearby.

“The support of our investors confirms our strategy and business model. We are aiming to create a range of services for the mobility and roadside assistance industry which meets the expectations and requirements of our customers,” said Chris Spanos, CEO, and co-founder of Urgent.ly. “We look forward to continuing to advance our connected services across the global automotive, insurance and mobility markets.”

Apart from just having the participation in funding, BMW has also signed the Urgent.ly as a vendor partner for its roadside assistance platform, BMW assist.

“The old model of roadside assistance must make way for a modern, more digital approach,” Kasper Sage, a partner at BMW I Ventures said, according to reports. “Urgent.ly will allow OEMs around the world to provide their customers the kind of real-time and connected digital experience they now expect in everything from food delivery to ride-sharing.”