Black Friday, a day celebrated on fourth Thursday in the US, beginning of Americans Christmas shopping season. Woohooo! So excited? On this day all the e-commerce stores come up with doorbuster sales and discounts to attract the customers.
People wait for hours in Q even before the mall gets opened. In fact, the name “Black Friday” came into existence when a large number of shoppers created nuisance and road accidents on this day. The police termed as Black Friday to emphasize the chaos caused by the overcrowding of pedestrians and vehicle traffic in downtown shopping areas.
In the past few years, there has been a trend towards bringing Black Friday sales online. And we cannot predict what’s going to happen? Even a small-business owner can see a hike of 400% during the offer. And the deal comes only once a year, so, you don't want to miss the opportunity, right! If everything goes well, you can save money; otherwise, you may turn out to be a loser. Having a backup plan helps you to enjoy the festive season with a bang, before Christmas eve. Here are the ways...
Set-Up Your Budget
Before you start searching for the products online, it's vital to keep a note of prices that you would like to purchase. Whether your budget is low or high, it doesn’t matter, just go with your choice of interest. During the Black Friday season, you can buy the home and kitchen appliances, tech-products, gifts, and many more without investing too much.
Make A Game Plan
These days the black Friday sales go beyond the expectation. Whether it is a Business Saturday, Cyber Monday and even ThanksGiving, you shouldn't forget to look for the sales advertisements to get deals from different sellers. It means you are making a shopping plan. Isn't it? If the prices are within the budget, you can do whatever you want, no matter what the X-factors are.
Do A Bit Research Work
It’s important for you to do research work and make a note of items you would like to purchase, before the commencement of the deal. This will let you focus on the items you need and ignore the rest, saving your time and money on busy shopping days. To add on, you can sign up for the retailers, bookmark the stores, understand the return policies, shipping fees, or even download the Black Friday application for trouble-free experience.
Use Social Media
Social media is a great boon for e-commerce business. Keeping in view of customers, online sellers run Ad campaigns on Facebook to engage the audience and make them buy without having a second thought. Doing so helps the needy to look for a product or discount, depending on their requirements.
Facebook survey reveals that the purchase rate is increased to 42% for the e-commerce store during the Black Friday season. The best advice is to start campaigns before the actual sale begins, to bring awareness and create excitement in customers. If you fail to promote, you may lose buyers who are looking for the product. In spite of that, you should also keep an eye on competitors.
Discounts And Offers
People expect a discount of 20-40% on all the items they buy on Black Friday. In order to stand out in the competition, there might come a situation where you need to offer gifts along with the products to bring happy faces to customers.
You may steal the visitor's attention by providing 25-30% off on 5 products or so. Be creative enough with the discounts you offer. Adding up, you can display discounts clearly on the homepage or add a countdown timer, depending on your choice. “Bigger the Discounts, Better the Sales You Drive!”
To recapitulate, Black Friday weekend is a great opportunity for both buyers and merchants. To take full advantage of purchases, find out the best deals awaiting you. Take out a piece of paper and note down the products you purchase frequently and know how much you save when ordered in large quantities.
Don't be fooled for discounts on unnecessary products; those can be purchased later. All in all, if you make a proper plan, you can save big on this holiday. Have you made a list of shopping items on Black Friday? Or do you still have weeds in your mind? Just drop your queries and experiences with us in the comment section given below.
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