RankScience, which is a San Francisco, CA-based provider of an SEO split-testing and automation platform, today has raised an amount of $1.8m in the funding round of seed.
The round was led by some of the prominent Capital with participation from Adam D’Angelo, Michael Seibel, BoxGroup, Liquid2 Ventures, FundersClub, and Jenny 8 Lee.
The company as of now has a pans to the funds to hire AI/ML engineers and grow the team out of the San Francisco office.
RankScience provides a continuous-optimization platform that improves website SEO with the help of an automatic A/B testing and data science. The solution crawls customer sites, and the software automatically proposes SEO enhancements and experiments to customers for one-click approval. Its “Startup plan” starts at $295/mo for sites that get up to 25,000 clicks per month in organic search traffic, and increases in price for sites that get more search traffic.
“For about half of our customers, we’re their only SEO vendor so we automate SEO services 100% for them, and for the other half, our software augments human SEO ability, either from in-house marketers or agencies,” he says, explaining how the team has evolved their thinking on automation vs human agency and expertise.
“When we launched we didn’t think hard enough about what sorts of controls SEO managers at larger websites would want, and we tried to automate everything without giving marketers enough control. This was a mistake and we’ve worked hard on correcting it.
“This should have been obvious but it turns out that SEO managers are highly selective about what sorts of HTML changes our software might make to their webpages. So we’ve spent the past year building tools to give SEO marketers complete control over everything our software does, and also advanced editors and tools so they can create their own SEO enhancements and run SEO split tests through the platform.”
“Our customers run the gamut from startups just getting started with SEO to publicly-traded companies,” he continues. “Our best industries are SaaS, ecommerce, marketplaces, healthcare, publishing, and location-based sites.
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