In today’s world, social media is a term that is known to everyone. Even the most remote areas of the world have at least heard of Twitter and Facebook and are probably using them on a daily basis. But it wasn’t always that way. Social media, in its present form, has been around a relatively short-term and even though you probably can’t imagine living without it as of now, except for the last few decades, everyone did.
Cision, today in a report has revealed that it has acquired Falcon.io, which is a leading social media company. With the offices located in the Sofia, Berlin, New York, Budapest, Melbourne, and Copenhagen.
Falcon.io provides a brand with the latest insights into the global content strategy and the management of the comprehensive social media marketing programs. With the help of engagement, advertising, listening, publishing, and measurement.
The addition of the Falcon.io further helps to solidify the Cision’s market leadership. In driving the future of the earned media management. While on the other hand, Falcon.io will now continue to be offered as a stand-alone social media platform. For the advertisers, marketers, customer experience professionals. It will now also be going to be integrated with the Cision Communication Cloud to expand. With some of the social media capabilities to earned the communication and media professionals.
Collaborating the Falcon.io into the Cision Communication Cloud platform will provide both the communications and marketing professionals. To fully integrate their campaigns across the owned, earned and paid media.
With the addition of these capabilities in social media, Cision further shows its commitment to be true. And end-to-end provider of earned media management solutions.
“Falcon.io is as of now industry leader in the European countries and fast-emerging in the U.S. for social media marketing. With the help of integrating their social marketing solutions to the Cision portfolio, we are as of now finally allowing industry professional. To execute sophisticated social media campaigns across paid, owned. And earned media that span the entire customer journey,” said the CEO Kevin Akeroyd in an interview. “Falcon.io will round out our vision for some of the holistic earned media management which even includes not only engagement on a broadcast. Open web/mobile and print media channels, but social media as well.”
“Nowadays Social media is core to customer experience, with near users of around 2.5 billion. At the Falcon.io, we take pride in providing world-class brands with our leading social media marketing solution,” said Falcon.io founder, and CEO in an interview. “Cision's earned high media management vision and leading comms technology are very synergistic to the Falcon. With the vision of offering best in class latest innovative technology to streamline an array of some of the more related social media. And customer experience use cases on one strong technology platform. Together, we will provide our customers with complete communications and unparalleled solution.”