Persona, a Seattle, WA based personalised vitamin program has now secured its Series A1 round of financing. The round was led by the Emil Capital with collaboration from the Growth Fund of L Catterton.
The company as of now has a plans to use the funds to accelerate for production expansion and accelerate the product development with an estimated 40 proprietary supplements in the work which even includes a new turmeric plus omega 3-all-in-one supplement and a time released sleep support program.
The startup led by the Jason Brown and Tamara Bernadot and Prem Thudia. Persona combines the therapeutic levels of nutritional support and a personalized vitamin program to deliver the customized nutrition to the subscriber’s home. Based on the science and using the high-quality bioavailable ingredients it is online assessment is built from its proprietary algorithm, which factors the individual needs, lifestyle and prescriptions medications to deliver its recommendation solution.
Apart from that, Persona announced a partnership with the Silicon Valley Bank, which has provided up with a long-term debt facility to provide up with the scalable banking solutions to support the company rapid growth.
“We pride ourselves in identifying high-potential businesses that deliver exceptional experiences to customers and are excited to invest in Persona's personalized nutrition program as it embodies the foundation of our business and expectations of today's consumer,” said Andreas Guldin, Founding Partner and CEO of Emil Capital.
“We are excited to receive new funding from Emil Capital and additional financial support from LCatterton. Emil Capital and L Catterton are two well-respected and admired financial and operational partners and we look forward to working together as we grow and expand the business,” said Jason Brown, Founder, and CEO of Persona. “We have built a business from a figment of my imagination into a flourishing program, delivering personalized nutrition to health-conscious consumers in all 50 states within our first 12 months of ecommerce. Persona's success is a result of the dedication and confidence of our medical advisory board, investors, and team. Our customers are looking for valid customized nutritional products that are built on science, safety and a commitment to ongoing personalized wellness support.”
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