Pattern89, which is an Indianapolis, Indiana based Artificial intelligence platform to improve the results of the paid social advertising has now secured $3.5 Million in the funding round.
The F&M Investment backed the round in collaboration with the Break Trail Ventures, High Alpha Capital, IrishAngels, Strategic Angel Investors and Elevate Ventures. With this participation, Tony Wells, Lauren Littlefield, will be going to join as the Pattern89 board of directors while Monica Luechtefeld will going to join as a board observer.
The company as of now has a plans to use the funds to deepen the Artifical Intelligence development efforts, to expand its marketing efforts, scale its platform and to grow up its sales, marketing, and data science teams.
“With Pattern89’s proprietary AI technology, marketers can surface opportunities invisible to the human eye. Our AI guides marketers to drive stronger social ad performance through computer vision, natural language processing (NLP) and other machine learning algorithms that propel human creativity and digital performance,” said R. J. Talyor, founder, and CEO of Pattern89. “With this funding, we will deepen our AI to keep our platform at the forefront of what marketers need to be successful with their social advertising efforts now and in the future.”
The startup which is led by the R.J Taylor, who is the CEO and Founder of the Pattern89, provides an Artifical Intelligence driven platform which collects and translates billions of data points, accounting for the hundreds of millions in the advertising spend, into the real-time actionable insights that helps the marketers which can used to build up the effective paid social ad campaigns.
The startup which is launched in June 2017, and has created an impressive list of retail customers which includes the Finish Line, LIDS, Signature Hardware, Tecovas, and PupSocks.
“Pattern89 is delivering incredible results for marketing teams due to their extensive investment in data science and AI. Their proprietary algorithms are impressive and improving the performance of social media campaigns for their early customers who are seeing significant revenue gains from the platform,” said Monica Luechtefeld, board observer and former Executive Vice President at Office Depot. “At IrishAngels, we are excited to invest in the Pattern89 team and believe their AI to be the next game-changer in the digital marketing space.”
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