The world’s largest video streaming company intends to step into the existing gap created by the Indian television. Earlier this week in New York, Chief content officer of Netflix, Theodore A Sarandos said: “In India, there is a culture which loves cinema but is being starved due to lack of good entertainment on television. There is no appreciable local television in India, and we are trying to introduce something completely refreshing to the country, which is going to be cinema-infused television.” In simpler context, Netflix, after tasting success in India with its first original made movie, Love per square foot is currently in the quest to create big-budget cinemas where the content is available for watching on small screens.
Sarandos said, “Netflix is already a streaming service in India with booming 5 million subscribers. Now Netflix intends to do a production of at least 6 more originals for India.” A film, Sacred Games is being made starring Bollywood actors Saif Ali Khan, Nawazuddin Siddiqui, and Radhika Apte, announced its release on the Netflix platform on the 6th of July. Author Aravind Adiga’s novel which won the Booker Prize, White Tiger, is being taken as the story for the film Selection Day, that's on the line on Netflix. Anurag Kashyap and Vikramaditya Motwane, the new-age Indian storytellers, are using the platform of Netflix to create content. This strategy opted by Netflix could be successful considering the fact that the big-budget television shows made in India do not remain updated to the choice of the Indian television viewers anymore.
Vidooly, a Video analytics startup, CEO and co-founder, Subrat Kar said “More than 50% of the population in India is under the age group of 25. This denotes young demographic that loves binge-watching comedy, action, sci-fi genre shows. We all need to come to an agreement that India is in need of new content with precise budget production to attract Indian viewers towards entertainment.”