Netflix Forayed into First Global Mobile Games for Android

Netflix has joined the mobile games race with the launch of the first five games, available to play in its Android app first and would be available on its app for Apple iOS devices in the coming months, revealed in a company blog post and tweet. People with Android phones or tablets can access the games through the Google Play store as individual downloads. According to the company sources, the company will soon go to roll out games within its Android app proper so that there is no need to leave the app and enjoy playing the fun all in the same place.

Mobile games will be accessible in a row on the website’s homepage under the games tab from the drop-down menu for categories. Eventually, the initial rounds will require downloads and vary in availability as a few will be available through the internet connection. However, the games will have ads, in-app purchases, or additional fees.

The five mobile games from Netflix include; Stranger Things: 1984 and Stranger Things 3: The Game, released and developed by BonusXp; shooting Hoops and Teeter Up, from Frosty Pop; and Card Blast, developed by Amuzo and Rogue Games. The last three games were included in the mobile gaming Tester in Poland, Spain, and Italy last year.

The introduction of mobile games is a part of the company’s effort to make video games a portion of its paid standard subscriptions. In July, the company had revealed that it would expand into gaming, starting with ad-free games for mobile devices on its existing services at absolutely no added costs to subscribers. The expansion is a part of its foraying into the new entertainment category since its streaming started in 2007 and its first original show was released in 2012.

Netflix is striving to become the world’s biggest subscription video service by adding mobile games into its entertainment portfolio. With the increasing competition, the company has extended beyond the traditional TV and movie companies to attract more and more audiences online. Reportedly, Fortnite, gaming phenoms, and YouTube, a user-generated-video platform, are two of the toughest competition in the race as they generate many entertainment hours for audiences worldwide.

The Future is Calling

Gaming is the core of the entertainment industry, surging every day with more and more people going online to meet their entertainment quotient. The longer spread of the pandemic is forcing people to connect with the global market for video games. According to statistics, the online gaming market is expected to increase by nearly $200 billion worth of the estimated need in 2023.

Moreover, Netflix is not the only one to divert its services. Amazon has invested in Luna, its cloud gaming service, with its gaming studio. Google has put its money on Stadia game-streaming service; Apple has developed its films and TV shows for Apple TV Plus and forayed further into Apple Arcade.

However, Netflix has opted for a unique mix of clubbing its services into one subscription.