Admix, which is a London, UK based provider of a mom-intrusive monetization solution for the VR/AR, has now acquired the VRfocus.com, which is a Farnborough, Hampshire based AR/VR focused media company. The amount of the deal has not been disclosed officially.
VRFocus.com which is launched in 2014, has now grown to become a true pioneer in the space, to report the breaking industry news and delivering the exclusive content from all the corners of the world on a day to day basis. VRFocus.com has also remained fiercely independent throughout the last four years, and the acquisition by the Admix allows the editorial team of the company to maintain this position and continue its investment in the community activity such as the VR Diversity Initiative.
According to a press release which has been released about the deal, VRFocus.com will retain its original editorial independence and remain the go-to publication for all the latest news and thought-provoking articles which reflects on the immersive technology for the many more years to come.
Admix.in which is founded in the year 2017 by the Samuel Huber, CEO, Joe Morris, COO, and Mark Rich, CTO, Admix.in provides a monetizations solution for the AR/VR, which enables the developers to place non-intrusive ads units within their content. The company has also revealed that they have received a funding of $2.1 Million last week.
Admix CEO, Sam Huber, says of the acquisition: “When we heard of the opportunity to be a part of it, we did not hesitate: VRFocus is a strong pillar of the VR community. Ask anyone in VR/ARPioneers, and VRFocus is about showcasing VR’s awesomeness. Bringing VRFocus as part of the family is another move in that direction and chances are they are regulars on this site. Can you imagine the VR world without VRFocus?”
Huber goes on to say, “The deal was made easy because our visions are aligned. Admix is all about empowering developers to be successful, through our community VR/AR Pioneers, and VRFocus is about showcasing VR’s awesomeness. Bringing VRFocus as part of the family is another move in that direction.”
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