Email outreach can be one of the most effective ways to grow your business. In the business, cold email helped people to generate leads, improve sales, and build meaningful relationships with others in the industry.
However, the downside to cold email is that it can also be extremely time-consuming to manage and difficult to do well. With inboxes becoming more crowded, it can be challenging to find a way to cut through the noise and reach your prospects. This makes it imperative to generate a strong subject line to get your email opened, personalize your email to each recipient, and follow up in a non-spammy way to get a response. And this is where Mailshake came into the picture.
What is Mailshake?
Mailshake is a cold email tool that helps the business to improve its marketing and sales. If you have ever used cold email to generate the leads, promote your content, build links then you can know that how much time consuming the process can be. Mailshake automated the sending/follow up of your campaigns, which allows you to scale your customer outreach with less effort.
Let us look at some of the features of Mailshake:
The software has come up with the several pre-written templates to suit a range of different purposes that is link building, lead generation, guests posts, etc. These are some of the excellent starting points, but you will need to make sure that you customize and modify template before you send anything. Personalization is the key to success, and Mailshake helps you to do this at scale by incorporating some of the text replacements.
Sending Calendar Feature
With the help of Mailshake is that you can easily manage all of your upcoming emails simply in a calendar format. You can save your emails throughout the day, which ensures that each message hits your recipient inbox when they are most likely to respond and limit the number of emails which you can send each day, which is much more necessary to avoid getting flagged or marked as spam.
At the time of trying to send emails on a large scale, it can be so much challenging to find and keep track of all your correspondences. Moreover, for every response you receive, Mailshake will automatically add the recipient into a Leads Inbox. This keeps everything organized and even allows you to quickly find a lead and responded accordingly. You can also view the entire history, add a status for quick reference and reply directly in Mailshake.
Campaign Reporting and Activity
To see the results, you need to be constantly optimizing and tracking your emails. For example, are people opening your emails? Are you getting a response from people? Tracking this type of information will ensure that more effective campaigns and help you to improve better outreach and ROI.
To see results, you need to be constantly tracking and optimizing your emails. For example, are people Mailshake allows you to track opens, replies, link clicks and bounced emails for each campaign you make. You can even compare results as an overview or click into the individual campaigns to see how many emails performed at different stages of your funnel.
To Sum Up
With more than 30000 customers, it's clear that Mailshake is effectively solving an important problem. Cold email is time-consuming, challenging, and often discouraging when you're not seeing results. The software offers a simple solution to streamline and improve your campaigns through automation, templates, and training.
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