Landit – A Personalized Playbook for Professional Women | New LinkedIn for Women?

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Landit also commonly known as LinkedIn for women, is a startup that claims itself to the The “personalized playbook for women seeking to move their career forward”.

Landit was founded by Lisa Skeete Tatum, who was a General Partner at Cardinal Partners, a $350M+ venture capital firm, where she focused on investments in healthcare technology. She also held leadership positions at Procter & Gamble and currently serves on several private, nonprofit, and public company boards including Surgical Care Affiliates (NASDAQ:SCAI), Pager, Cornell University Board of Trustees, and the Princeton Healthcare System Foundation. She earned a B.S. in Chemical Engineering from Cornell University and an M.B.A. from Harvard University.

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With Landit users can create their own personalized playbook which will successfully guide them with access to world class experts, resources, tools, coaching and opportunities. Landit also helps their users find the right opportunities. It also aims to help their users cultivate and define a strong personal brand because Landit firmly believes the philosophy of “no one tells your story better than you”.

screenshotLandit took birth when Skeete Tatum wanted to help women facing the same kind of life and career challenges as she was, and the more she spoke to other women about these problems she got more clarity about their situation. She told Forbes that “there was a massive opportunity to help women at their inflection points too. They are feeling stuck and trying to figure out what’s next, or they have been out of the workforce and are looking to reconnect. And the further you get from school, the more challenging those transitions are.”

The New York based startup seems like it faces strong competition from other career-focused sites like the LinkedIn and Muse.com and more. However, Landit only focuses on women first. “Women represent 51% of the workforce but are only in 19% of senior management roles. They, or we, aren’t progressing through the ranks of these organizations as we should be”, says Ms. Skeete Tatum.

In March 2016 Landit raised $2 million from Xfund, New Enterprise Associates, Female Founders Fund and Cue Ball. “The Landit platform addresses the fact that women are not only underrepresented in leadership, but are leaving the corporate environment due to a host of challenges, including those surrounding engagement,” said Lisa Skeete Tatum, Landit Co-founder and CEO. “We are focused on relevance, action and high-caliber access, all delivered in a safe and trusted environment.”