The first often getaway on the internet is browsers, and presently the homegrown, JioBrowser, is the leading focus lies in the country. Jio’s user demographic, the requirement to browse consumer interests, in local languages, and browsing patterns, data, and device requirements.
JioBrowser is a part of Reliance-owned Jio Platforms’ multi-facet suite. At the end of 2018, JioBrowser, the Android-only app has hit Google Play Store and crossed 10 million downloads. JioBrowser is compatible with the mobile running with Android 5.0 or above version.
Some browser aids first-time users to browse through visuals, some highlight pro-privacy surfing; some reimagine the browsing experience with Tinder-like swipeable searches, and nifty features like one-handed browsing, crypto blockers, and many more.
Although the government ban on Chinese apps, JioBrowser has surfed as a captivating alternative to UC Browser ( Alibaba Group-owned), which was India’s most popular mobile browser, ahead of even Mozilla and Google Chrome.
The 5 key features of the JioBrowser app are- It supports 8 regional languages such as Marathi, Hindi, Gujarati, Bengali, Telugu, Kannada, Tamil, and Malayalam — along with English. On the app’s loading page, the user is allowed to select their preferred language. The content and the UI are tailored as per their selection. This regional language feature is the winning feature of the JioBrowser as India has a majority of rural internet users than urban users. Alongside this, most of the population access the web through their smartphones.
The 2nd key feature of JioBrowser is the data-light browser, which keeps a lightweight app i.e., less than 5MB, promising data-friendly browsing. This means that users on low-end smartphones can enjoy a smooth browsing experience through the app. Users can quickly load pages, saving them for offline consumption, and also schedule downloads. JioBrowser also has a battery saver and built-in memory.
JioBrowser 3rd key feature is a private browsing mode, which keeps users browsing history or current browse privately in incognito mode- as the cybersecurity is becoming an essential issue for various tech companies on a global scale. The JioBrowser has an extra shieling of the security, asking for fingerprint or PIN verification before turning on the private browsing mode. It also inbuilt with an Adblock feature ensuring a user’s unobtrusive browsing experience.
The 4th key feature of JioBrowser is the quick access sites, which is based on the browsing patterns of the Indian consumers. The app also asks for quick access to popular websites array. By only clicking the logo on the JioBrowser home screen, users can simply start surfing.
JioBrowsers’ 5th most exciting feature is its rich content that quickly accesses sites. This feature is an absolute throwback to the newly banned UC Browser. The rich content covers jobs (Naukri), entertainment (BookMyShow, JioCinema, JioSaavn), cricket (Cricbuzz), travel (MakeMyTrip, Trivago), news (NDTV, India Today, JioNews), social media (Facebook, Instagram), e-commerce (Amazon, JioMart, AJIO, Flipkart), and many more.
Alongside this, JioBrowser also has various other features such as quick sharing (on social media), multiple tabs (up to 25), dark mode, hide toolbar (for full-screen browsing), personalized content feed (where users can choose their topics of interest), QR code scanner (useful for mobile payments), and voice search (powered by Google).
JioBrowser can be a winner as various government push steps by India, such as Aatmanirbhar Bharat, Made in India, and Vocal for Local, are highly gaining prominence. In addition to this, the JioBrowser app is multilingual, data-light, feature-rich, and free — the elements that typically go into developing a successful mobile product in India. The UI is tailored and minimal for first-time internet users.
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