Innovid, a New York-based video advertising platform has now secured $30 Million in the pre-IPO funding round. The investment is made by the Goldman Sachs Private Capital Investing Group.
The company intends to use the funds to advance its end further to end CTV platform as well as to expand its global presence.
The startup which is led by the Zvika Netter. Innovid provides with the latest technology platform delivering the addressable and interactive video ads across the mobile, desktop, streaming devices and connected TV and the social platforms.
The company as of now creates, delivers and measures video ads for the world largest brands such as the Toyota, Bank of America, L’Oreal, Campbell, GlaxoSmithKline and much more. In collaboration with its publishing clients, Innovid led the creation of the consumer choice based engagement ads and lived internet TV campaigns.
As of now it reaches more than 80 million households and works across the largest footprint of the connected and streaming devices which includes the integrations with the Amazon Fire, Roku, Samsung TV, Apple TV, and much more. The company recently launched the OTT Composer, the premier self-service authoring tool to create and publish the experiences for the connected TV advertising.
The company has its offices located in the Chicago, San Francisco, London, Sydney, Tel Aviv, New York, and Singapore.
“Innovid as of now is working on continues to push the boundaries for what is possible with video advertising across all screens, especially on CTV,” said Zvika Netter, CEO, and co-founder of Innovid. “Our technology platform is as of now also helping the new advertising models, which includes the addressable and interactive ads, that are ushering in a new era of personalization and relevancy for CTV viewers. With this funding, Innovid will further advance its end-to-end CTV platform creating a more efficient workflow while solving industry measurement challenges and expanding its global footprint to meet the evolving needs of its international client base of brands, media and creative agencies, and publishers.”
“As an early entry in the field of CTV with some of the major established inventory supply partners, Innovid is also well placed and positioned to capture some of the massive secular shift in CTV consumption,” said Hillel Moerman, head of Goldman Sachs’ Private Capital Investing group.