GrubMarket Raises $32M For Its Healthy Grocery Ordering

As customers grow to be extra discerning concerning the meals they’re consuming, a wave of startups has emerged which can be catering to that demand with handy options to the extra ubiquitous choices which can be obtainable immediately. One among these, GrubMarket — which sources natural and wholesome meals straight from producers after which delivers it to different companies (Entire Meals is a buyer) in addition to customers at a reduction of 20-60 p.c over different channels — is immediately asserting a $32 million spherical to develop its already worthwhile enterprise, together with making acquisitions and increasing by itself steam because it eyes a public itemizing.

“We are looking to buy companies to make more revenues ahead of an upcoming IPO,” mentioned Mike Xu, the founder and CEO. He mentioned GrubMarket is “in proactive steps” to increase from its house base in California to the East Coast, beginning in New York and New Jersey, by October this 12 months. The plan, he mentioned, will probably be to file with the SEC someday between the top of this 12 months and early 2019, with the IPO happening within the second half of 2019.

One of many causes it’s worthwhile may be the identical purpose you will have by no means heard of GrubMarket. Presently, between 60 and 70 p.c of its enterprise is within the B2B area. Xu says that clients quantity within the hundreds and embrace workplaces, grocery shops and eating places throughout the San Francisco Bay Space, Los Angeles, Orange County and San Diego.

GrubMarket is also dabbling in areas that you just may not usually affiliate with a grocery-on-demand supply firm: it constructed an academic app known as Farmbox, which — while you play it — can be utilized to gather factors to spend on GrubMarket; and it’s additionally exploring how blockchain expertise can be utilized in a “next-generation open platform for direct farm-to-table.”

“Food is the largest and biggest opportunity in e-commerce,” he mentioned, estimating that immediately the full worth for the worldwide meals and agricultural trade is round $9 trillion (versus $eight trillion in 2017), with solely about one p.c of shopping for achieved on-line. “That’s a big enough opportunity to have a few giant companies, and not just Amazon.”