Google has given again a focused attempt to compete with the online portal of Amazon similarly it had done in 2013, 2014, 2017, and 2019. However, this time it is accelerating its ‘shopping’ web platform to take better advantage of e-commerce spikes in the times of the COVID-19 pandemic.
As a novel pandemic keeps getting a grip in America in 2020, and in this situation, there is a push to initiate an online shopping marketplace to compete with Amazon. It has arisen as a new urgency as people are avoiding physical stores and opting for online stores to fulfill more of their shopping requirements.
Google has announced that it would initiate few moves to take on-board more products and sellers on its shopping website by refusing sales commissions and enabling retailers to use famous third-party payment and order management services like Shopify rather than the company’s own systems. Presently, Google Shopping has cut its commission ranging from 5%-15%, depending on the product.
Generally, Google is the starting point of searching for information on the internet. However, consumers still not consider Google searching for a product to buy.
A majority of US consumers are prioritizing Amazon to find for the product that they plan to purchase. And this has led to enable Amazon to establish a swiftly growing advertising business, which is a threat to the main financial engine of Google.
The fact is that Google’s seven-year war to take on Amazon has had more downs than ups. In 2013, Google has started its Shopping Express, a platform offering same-day free delivery. There Google offered grocery delivery, and it started an annual membership of $95 for faster delivery. Eventually, Google scrapped its efforts.
Google Express included in an online mall accompanied by top retailers such as Best Buy and Target. As another effort, Google added Walmart to its virtual mall in 2017, but the partnership didn’t last long. In 2019, Google down Google Express for Google Shopping and launched a buy button to enable shoppers to use saved credit cards with the firm to finalize the transaction without exiting the search engine. In 2020, Google took PayPal former executive, Bill Ready, to be its president of commerce and to stand against Amazon firmly.
In April, Google announced that it would enable anyone to list products without any fee on its shopping site i.e., reversing its earlier policy of necessitating sellers to purchase an ad for their products to appear. Google also announced that those free listings would emerge on its search results. Google is aiming at appearing more appealing for retailers by removing the product listing cost and selling products at the forefront of the search engine’s enormous user base.
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