BuzzFeed Studios’ former head and a Pinterest executive said in two different and respective social posts that they would be joining Facebook Inc to lead its global video content on Monday. The new appointments don't come as a surprise since Facebook announced its expansion to the television market.
The social media giant, Facebook has expanded video offerings back in August 2017 to compete in the booming television market.
Matthew Henwick, Buzzfeed Studio’s former head said in a Facebook post that he would be leading the Facebook’s global video content, strategy, and planning. And Mike Bidgoli, who worked with Pinterest for almost two years in the areas on image-searching and sharing website, will lead Facebook Watch product team (according to his blog post).
Th Facebook Watch has been made available to a limited group of people in the United States on the company’s mobile app, website and TV apps, the company reported last year. With the given growth rate in the television entertainment industry and industry giants like Netflix have been taking TV shows to the next level, Facebook’s announcement does not come entirely as shocking.
Facebook’s existing programming ranges from women’s basketball, safari shows to a parenting program.
Facebook has a lot to compete with, from traditional television channels to new players, such as Netflix, Amazon Prime Video and YouTube and Snap Inc. We will have to wait it out and see what Facebook has new to offer that will separate itself from the current players. Facebook has been building toward to the new entertainment channel since last year. Facebook teamed up with young entertainment network channels such as Vox Media, BuzzFeed, ATTN and more. With the new industry leaders becoming a part of the existing team, things do seem like they are shaping out well for Facebook’s new project. All we have to wait for Facebook to launch the new entertainment platform to the world officially.
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