One of the largest social media platform Facebook has now revealed that its video platform Watch has now clocked 400 million users who view the content at least for a minute per month. Out of these, 75 million users watch videos for least one minute per day with an average of 20 minutes per day. The social media giant has also revealed the arrival of the free video hub across the globe on both the Facebook Lite and desktop.
Apart from that, Facebook is also going to introduce Ad Breaks in more than 14 additional countries across the globe. This brings the total number of countries with the Ad breaks availability to 40. The feature will be available to only a handful of eligible pages on Facebook, the company revealed in a blog post. Before that in the month of August, Facebook had started rolling out the Ad breaks to pages with at least 10000 followers which can be managed to generate more than 30000 one-minute video views in the past two months.
Facebook says that it wants to increase the number of ways by which the content creators and publishers can make money on its platform. Apart from bringing Ad Breaks to more countries, the company will also be going to test better Ad Breaks placement such as in between the live stream from gamers, etc. Facebook is also expected to bring its Brand Collabs Manager to more countries next year.
Moreover, Facebook has slashed funding for a few original new shows, according to a report which has been revealed. These shows are being made in alliance with the major news outlets such as the CNN, Buzzfeed, and others. The reports also suggest that Facebook ad revenue from Watch has been below the expectations, but its overall budget for the news related content and will remain at $90 million.
Facebook will be going to continue funding its originals and has announced seasons of the Huda Boss, Sacred Lies, Sorry for your loss and Five Points. Apart from the original programming, Facebook also claims it is also looking to expand its video platform by extending partnerships, licensing content and other ways to bring more audiences to its platform.
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