Facebook Buys Ads in Indian Newspapers to Warn About Fake News

As Twitter finally makes a serious effort to clean up fake accounts, YouTube says it will try to squander conspiracy theories and fake messages on its platform at $ 25 million to fund Facebook's own WhatsApp, which deals with its own messing around with false demons in India, where social media platforms have been used to sow and spread false rumors – fueling mob violence and causing deaths in recent years.

This week Facebook has taken out whole page WhatsApp Brand advertisements in Indian newspapers to try to stem the tide of life-threatening digital counterfeiting that spreads through social media platforms in the region with such tragic consequences.

This is not the first time that the company has been running newspaper advertisements warning against counterfeit news in India, although it appears to be the first time it has responded to the violence caused by counterfeiting that has spread to WhatsApp.

The WhatsApp anti-fakes ad on the whole page informs users that starting this week, the platform will introduce a new feature that will allow users to determine if a message has been redirected. “Check the facts if you're not sure who wrote the original message,” WhatsApp executive warns.

Facebook

“We are starting an information campaign in India on how to spot fake news and rumors,” said a WhatsApp spokesman, Reuters, in a statement. “Our first step is the placement of newspaper ads in English, Hindi and several other languages, and we will build on that effort.”

The quasi-educational WhatsApp Fake News ad warns users against “false information” and offers ten tips to detect counterfeits – many of which serve to “check other sources” to see if that's what you do have sent, is true.

Another tip urges that the WhatsApp users have been asked for the “information that annoys you” and, if they read something that makes them “angry or anxious”, “think twice before sharing it again”.

“If you're not sure of the source or are worried that the information may be wrong, think twice before sharing it,” another tip says.

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