One of the largest social media channel Facebook has now rolled out a new feature which will now let user tracks and tells users exactly how much time they have spent on its app, according to the report which has been unveiled.
But if the new “Your Time On Facebook” tool seems kind of, well, old that is because its releases come almost four months after the social media giant announced it. This tool comes a week after the company rolled out a parallel time tracker for the Instagram.
“We want the time people spend on Facebook and Instagram to be intentional, positive and inspiring,” Facebook said in its blog post that first announced the feature.
The social media channel has used this cautionary language before. Last year, Facebook cites some of the internal research and academic studies in a blog post which stated that “In general, when people spend a lot of time passively consuming information — reading but not interacting with people — they report feeling worse afterward.”
That could be why the “Your Time on Facebook” feature allows users to set time limits on how long they want to use the app each day. Although the app won’t stop working when users hit that cap, Facebook will send them a (mute-able) popup letting them know when they’ve reached their intended limit.
“When people use Facebook and Instagram, we want to make sure that they feel good about the time they’ve spent on the platform,” Ameet Ranadive, Instagram's Product Director of Well-Being writes in a blog post. “A big part of that is making sure that people are in control of their experiences and they can be mindful and intentional about how they’re spending their time, how much time they’re spending when they engage, how they engage.”.
The report also revealed that this feature—which users can find by hitting the “More” tab on the app, then going to “Settings & Privacy,” and then clicking on “Your Time on Facebook”—only works on the mobile app. Meaning that while users can track time spent on Facebook on their phone, it will not combine that figure with time spent on Facebook while using a computer.
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