Ernst & Young(EY) has now acquired Fortune Cookies UX Design, a Pune headquartered digital consulting and user experience design firm, to add a diverse set of digital capabilities to its service line at a time when many of the clients seek some of the digital transformations. Both the companies confirmed the deal yesterday without even revealing the financial or valuation deals.
“From the past couple of years we have collaborated with the company FCUX Design in the implementation of several digital transformation engagements and have benefitted at a very high scale from this association,” said Mahesh Makhija, emerging technology & digital leader at EY. “The integration comes at a crucial time as nowadays some our clients are becoming increasingly digital and looking for some of the more innovative and challenging solutions to better engage their customers and accelerate and expands some of the business performance,” he said.
With this acquisition, EY inducts capabilities such as the UX design, design thinking, building user-centric and usability of digital ecosystems. There is a high demand for such digitization services from the leading companies and government organizations from the past couple of years. The company which is started by the Vidhika Rohatgi, Sonam Agarwal, and Shashank Shwet in the year 2008. Fortune Cookie UX Design currently has more than 75 people in its team.
“Empathy and design thinking is nowadays one of the most essential and important tools that businesses require to address digital disruption,” The FCUX Co-Founder, Shwet said.
The acquisition comes in the picture when most of the big four companies, PwC, KPMG, EY, and Deloitte are vying for the more significant opportunities in the new age innovative technologies like the Artificial Intelligence, Big Data, Robotics, and Blockchain.
Some of the sources have revealed that EY is looking for more acquisition in the field of digital space to fill in the gaps in its bouquet of digital service. As of now, there are more than 2200 digital and technology professional working at the EY. Moreover, it also has plans to hire around 2000 professionals with diverse capabilities over the next three years.
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