The brain training startup, Elevate Labs, has announced the launch of its new meditation app named Balance. The company claims that it has the potential to replace a human meditation coach. The app offers a free 10-day program to the users that teach deep relaxation and meditation techniques.
Initially set up with the name MindSnacks, the company has shifted its focus from creating language-learning apps to brain training apps with the rebranded name Elevate Labs.
The rebranded company’s flagship product Elevate app won Apple’s App Of The Year award in 2014 with 25 million registered downloads.
The mind fitness startup focuses on improving skills like reading, writing, math, among many others and refrains from using the marketing phrase ‘improving your memory.’ Jesse Pickard, CEO of Elevate Labs, stated that the company had been very careful not to venture into untrainable skills that had not been proven to be taught.
The balance app is personalized according to the goals and meditation skills of each user. The app poses questions to the users throughout the course to understand the users’ progress and tailor the course accordingly.
Based on the goals the user intends to accomplish, the course content will be curated. The course content is narrated by trained meditation experts, including the famed Leah Santa Cruz.
The app rolls out different subscription models to its users to generate revenue. While the initial 10-day course is free, the app enforces users to pay $11.99 per month, $49.99 per year, and $199.99 for a lifetime to continue with the course.
The company took the opportunity to also announce the close of its Series B funding round at $7.1 million. Keesing Media Group led the round along with participation from Oakhouse Partners.
The latest funding comes seven years after its Series A round from Sequoia. Elevate Labs has raised a total of $17.1 million to date. Pickard revealed the company’s plan to roll out more apps focused on mental wellness.
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