Famous German logistics company, DHL, expanded DHL Africa eShop to 13 more African countries. Including the existing countries, now its international express mail service is available in 34 African countries.
The new expansion followed by the recent development of DHL Express app launch. The latest app promised to provide customers to access accurate shipping quotations, find the closest DHL Service points for easy collections and deliveries, and real-time shipment tracking.
MallforAfrica white-label fulfillment service, Link Commerce is behind Africa eShop operation. It lets its users purchase goods from its partnered platforms.
According to Chris Folayan, MallforAfrica CEO, MallforAfrica operates the online business in Africa that no other platform has ever done as offering a platform to buy online directly from places like Macy’s or Amazon.
It was in last May, DHL brought its service to 9 African countries. In the latest addition, Angola, Benin, Burkina Faso, Burundi, Chad, Ethiopia, Guinea, Lesotho, Namibia, Niger, Sudan, Togo, and Zimbabwe are included.
DHL’s payment strategy is also quite accessible as it permits local fintech options such as Nigeria’s Paga and Kenya’s M-Pesa.
DHL Africa eShop leverages the shipping giant’s existing delivery structure on the continent, through its DHL Express courier service. Now, DHL Africa eShop acquires capital through the existing DHL Express courier service.
The expansion points to a Pan African retail structure as a customer from most of the parts of Africa can shop on over 200 UK/US online stores.
Besides, Africa will witness tough competition between DHL Africa eShop and e-commerce unicorn Jumia. Even though Jumia is present in 14 countries, its skyrocketing growth is a challenge for DHL.
“DHL will be bringing a promo that allows customers to buy any five items from over 100 retail partners and get a $20 flat shipping fee. This is how we are going to show they are dominant in shipping and eCommerce in Africa,” DHL authority said
DHL and partner MallforAfrica are planning to expand their service to all the 54 countries in Africa in the future.
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