Following Thanksgiving, Blak Friday also marked an exponential sales rate. It crossed last year's sales and growth rate. Now, shoppers are waiting for incredible Cyber Monday deals, though some of the Black Friday deals are not finished entirely.
According to Adobe’s Holiday Shopping Analysis, Cyber Monday would make a watershed in this season. “Cyber Monday will be the first $9B day in eCommerce revenue,” the analysis predicts. Adobe predicted $4.4 billion as Thanksgiving total but, it reached only $4.2 billion. As the total Black Friday sale report yet to come, it is expected to be around $7.5 billion. At the same time, for Cyber Monday, the amount is $9.4 billion, an increase of 18.9% over 2018.
“51% of consumers indicated they prefer to shop on big days like Black Friday and Cyber Monday,” says the report.
Another important analysis comes on the time people purchase, with the prior seasons, Adobe says that “consumers feel the pressure as the deal deadline approaches. Thus, most of the Holiday shopping takes place between 7 pm and 11 pm PST. Interestingly, the sale, during this time, is double the sales take place during the day time.
Drawing a growing share of the checkout, smartphones are pivotal in this holiday season. Most of the customers make smaller shopping on smartphones, leaving the product research for the bigger screens, unlike previous years. On smartphones, customers get more discounts, and most purchased items are Individual electronics and apparel items.
Since there are a lot of Cyber Monday offers available for various items, some even give priority to Cyber Monday over Black Friday. Plus, the holiday sale is bringing ridiculous profit and growth to the e-commerce platforms. Yet, the big profit gainer is the big retailers since they are capable of providing more deals and discounts. For small retailers, organic search is the driving force of profit, and they market themselves through social media and email.
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