One of the largest premium smartphone manufacturer company Apple and Salesforce.com has come into a partnership in which the iPhone maker will help Salesforce build the iPhone maker's features such as its Siri voice assistant deeper into Salesforce's own mobile apps, which are widely used in the field of both the sales and marketing industries.
In exchange, Salesforce will make software tools so that the big businesses that use its back-end technology to power their own apps can build much better products which is going to be have the feature much more specific to both the iPhones and iPads.
Apple and Salesforce both have huge ecosystems of third-party software developers as of now in the market. There are around more than 20 million developers make software for Apple devices, most of them focused on the consumer, while Salesforce has about 5 million developers who tap into its back-end systems to build business applications for them a market that Apple has been expanding into through deals with International Business Machines, Cisco Systems and Accenture.
“If you look at enterprise in general, voice has not been used as much as in consumer,” Apple CEO Tim Cook told Reuters in an interview. “We're going to be able to provide the sales rep instant access to things using your voice instead of clicks and going through different apps. We're changing the way people work, and that's always been at the heart of what Apple is about – changing things for the better.”
In exchange, Salesforce is building tools so companies that tap into its back-end systems can make better use of Apple-specific features like Siri.
Apart from just that salesforce also runs an educational platform which is called by the name as Trailhead, where it says one in four people who take courses in how to build business apps with Salesforce's tools ends up getting a raise or promotion in some or other way by polishing and building up their skills. As part of the deal, Apple and Salesforce will add some of the new courses on how to develop iPhone and iPad applications.
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