Apple is planning to invest more than $1 billion in producing original content Hollywood TV Shows. It has been long that we got the news from Apple about producing original content and recently a New York Times report threw more light on company's pushing into the series programming.
According to NYT report, some of the entertainment executives met with Apple told NYT that the company's new planning. The company is planning to roll out some of its series between March 2019 and Summer 2019. Apple has 40 people working in the video field where they create original content. They are building 128,000 sq.ft. headquarter for the entertainment department. It would be in Culver City, California. Apple plans to expand its portfolio into tv shows and want to get into adult dramas, children's show for Latin America and Europe.
In August 2017, The Wall Street Journal reported that Apple would spend $1 billion on an acquisition and produce original TV shows in the coming year. But NYT stated that the company is willing to spend more than they told, Even Facebook and Youtube are not spending that much of amount. Netflix is also planning to spend more than $8 billion on the TV Shows and Movies in 2018.
There is no clear idea or clue from Apple that how would they launch the service and how it would operate. But we got to know that it would be a subscription-based service. Apple's TV Shows could be accessed through the app or with the tv app like HBO.
On the other side, Netflix's approach to creating any new content is different than Apple, Apple is most likely chasing giants and hits. Last year, Apple poached TV executive Zack Van Amburg and Jamie Erlicht for well-known tv series Breaking Bad. Both of them currently head Apple Worldwide Video. Apple has made a deal for 12 projects so far and the company has already some of the big names working on its slate of original content. Some of the projects include, the Steven Spielberg anthology Amazing Stories; a drama series from La La Land director Damien Chazelle; a psychological thriller series from M. Night Shyamalan; a space drama from Battlestar Galactica creator Ronald D. Moore; a futuristic drama from the director of the Hunger Games films Francis Lawrence; and a drama series about a network morning show which will star Jennifer Aniston and Reese Witherspoon. The company will also work with Octavia Spencer on a drama series and Kirsten Wiig on a comedy show. Out of those 12 projects, nine have been aggressive series orders, which skip traditional pilot episodes.
Though Apple has some assuring projects in the pipeline, in the past, the company has struggled with content creation. Its reality show Planet of the Apps and Carpool Karaoke have got mixed reviews.