Apple Inc. has acquired a San Francisco-based startup Fleetsmith, a technology platform that helps Apple's Mac and iPad devices businesses manage and security on auto-pilot. The acquisition news comes after Fleetsmith's announcement in a blog post, later Apple confirmed. However, both the firms have declined to comment on the acquisition amount.
With this acquisition, Apple is moving into a mobile device management industry where big players like Microsoft Corp and VMware Inc. are already ruling the software business.
In 2016, Ken Kouot, Jesse Endahl, Stevie Hryciw, and Zack Blum founded Fleetsmith as a technology-enabled startup that takes leverage of Apple's Device Enrollment Program. It also allows IT departments to take devices on-board online as soon as its employee completes its complete testing based on each perspective. The startup powers the device online to make it accessible and increase its sales.
In 2019, when the startup bagged $30 million funding in its Series B round, CEO Zack Blum explained the core value proposition of the firm by stating- from a customer perspective, the startup can directly ship devices to its employees. Later, its employee unwraps the device then connects to Wi-Fi, and the device is automatically enrolled in Fleetsmith.
Over the period, the startup has layered over on other useful pieces far away from automating device registration, such as automatically updating devices with OS and security updates. Besides, it also lets IT to see all device dashboard of the status under management, all under a pretty slick interface.
The acquisition of Fleetsmith will provide the giant with a remote management option. It is very important for a number of employees at this time when they are working from home. However, Apple will probably continue to work with Jamf, the leader in the device management space of Apple.
According to the recent blog post, Fleetsmith will continue to trade the products through the companies official website. The startup has raised over $40 million in its funding to date. Tiger Global Management, Menlo Ventures, Harrison Metal, and Upfront Ventures are among its prominent investors.
On this occasion, the founders wrote that they are thrilled to join Apple. Their shared values of putting the customer at the center over everything that they do without any sacrifice of security and privacy. This potentially means that they can truly meet their goal of delivering Fleetsmith to institutions and businesses of all sizes around the globe.
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