Cafedeco, an Amsterdam, the Netherland based online interior platform has now secured €300k in the funding round of Series A.
The investors include the Mike Zwolle, Herman Veenendaal, and some unnamed investor. Each of them has invested around €100k in the company in exchange for a 10% stake.
The company as of now has plans to use the funds to expand the team to increase its online marketing and tech development efforts.
The company is founded by the Peter Bijsterveld, Anne De Jongh, Liesbeth Veen Van Adrichem and Leon De Haas. Cafedeco is an online interior platform which allows the users to upload the picture of furniture and receive information about the product from a team of interior specialists.
Apart from just having the Shazam-like service, the platform offers a quiz known as the ‘Stylematcher’ to identify your style preference and a ‘Lookbook,’ where the user can easily browse the ideas to inspire.
Co-founder Anne de Jongh said: “With the help of my previous company, I was bootstrapped, without having any of the investors and shareholders. Now we want to scale at a very faster pace and quickly, both in the Netherlands and across the globe. If you want to do that, you need a good start with good people. You have to sit comfortably in your jacket. Working together is very important for that and yes a tea,. We wanted ‘smart money’ because you are going to fly with people like that (investors with market knowledge, etc.).”
As of now, apart from just having the five co-founders, Cafedeco employs two part-time workers and is now looking for the two to three full-time marketers.
Cafedeco charges a commission for every product sold with the help of the platform through a referral, and also plans to launch a service where users can directly and easily book an interior designer.
The platform as of now is running in the beta version and still only has a few of the users. Moreover, the company expects to increase its user base in the few coming months.
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