Amazon.com reported a record-breaking holiday season as nowadays shoppers loaded their online baskets with the items from the Echo Speakers to Calvin Klein clothes, suggesting the consumer optimism is not being deterred by a tumbling stock market.
The internet retailer revealed that “tens of millions of people across the globe” signed up for its prime service which offers the two-day shipping on the millions of items as well as with the music and video streaming. In America alone, more than 1 billion items were shipped for the free using the Prime, Amazon said in a statement on the last Wednesday.
America was already headed into a blow out Christmas shopping spree, as nowadays Americans are benefiting from the higher wages and employment, that even fuels higher household cash flow. Consumers seemed to be merry despite an S&P 500 index that has also tumbled a government shutdown that is entering its fifth day and ongoing trade tensions with China.
Among the most popular items which is placed under the Christmas tree was the LOL surprise! Glam glitter Series doll, Bose Corp, some of the wireless headphones and clothes from Carhartt Inc. Some other popular brand bought with the help of Amazon Prime Wardrobe services which allows the consumers till to fill a box with some of the selected items and return anything that they exactly want to be included of the PVH Corp Calvin Klein and Hanesbrands Inc’s champion.
Amazon apart from that started the shopping frenzy out strong with the November Cyber Monday already pegged as the company biggest shopping day in the entire history. Along with the Christmas sales report, as the picture seems to be much brighter than the Amazon initially projected in its latest earnings results. In the month of October, Amazon’s revenue and profit forecasts for the holiday quarter fell short of analyst estimates, as investors worried about the Amazon increases the pace of spending as well.
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