According to CMO council, a study made at the beginning of the year (January 2016) revealed that 36% of the marketers surveyed found the market both more confusing and more cluttered. However, the data gathered came with a positive ray of light with it. It also showed that both online merchants and marketers alike are able to provide better customer service and information to their clients. You might wonder how these data are connected to storefront and how they are going to affect your Print Storefront business. Well, for starters, better customer service and product information are only two of the factors that will affect your business. To find out more, read on to this article.
What is a print storefront?
An interesting thing about the human brain is that we tend to judge things with their covers. According to Kinesis Inc., once one reaches a web store or any website for that matter, the average viewer only has half a second to decide whether he is going to stay on the website or not. This is influenced by a lot of factors such as fonts, bullets, themes, colours and the headline of the content.
Just like an actual store, a print storefront is the first thing that a customer sees every time he sets foot (digitally) on your online store. Techopedia defines a digital storefront as the avenue in which retailers can display their products in an environment wherein the customers can pursue the procurement of the product. A print storefront on the other hand has a more specific function. It is supposed to show all the kinds of services and products offered by the web to print business. Some of the most evident things that you can see on a web to print storefront are the printing templates, the customization offers and the shopping carts that the customers can use for their purchases and deals.
7 Factors that will increase your print storefront productivity…
1. Choose the right service provider – This, though very obvious, is something that can be easily taken for granted. A good service provider should be able to provide you with an inventory management application that will help you keep track of your supplies and will help you track your productivity. Another good thing that a good service provider is able to give you are analytic interfaces. These interfaces will help you know where you are as far as growth is concerned and predict future shopping, customer behaviour and other trends that can heavily affect your business.
2. Choose a service provider that allows an extensive choice of payment options – In relation to number 1, this is something that most business owners do not know and this can be really critical. This is because they don’t know how a print storefront works. Well, a print storefront works this way – your service provider usually includes a huge amount of branded websites. Each of them is managed by admins. These admins are given full rights by the brand to grant you privileges such as being under the banner of that said brand.
However, this has a downside as well. Most service providers are going to charge you with hosting fees that can be pretty outrageous especially if an unexpected amount of traffic comes your way. Sure, this means more income for you but it can also hurt you. So, be especially focused on that.
3. Being cost effective – Giving out money out of your pocket is not really that bad if it will be able to give you positive results. Avoid spending too much on new software or applications that will later end up as a pure waste of money. Study how the market works and strategize with your team. And more importantly, if you are going to reinvest on a certain project, make sure to invest with the actual yielded revenue, not with the one that you have only projected.
4. Make your website as beautiful and efficient as possible – According to Iron paper, 48% of their respondents from a study they made said that the design of a website can be one of the factors that will affect their credibility. On top of that, 94% of the same study also stated that they have misjudged a website because of its design. These two statistics mean the same thing. The appearance of a website is very critical.
According to Econsultancy, around 40% of people leave a website if it fails to open within 3 seconds. That means that you are going to lose around 40% of your potential customers. So, you might want to get that one fixed as well.
5. Make your storefront mobile friendly – According to Comscore, around 4 out of 5 consumers shop with a smartphone. Missing on that opportunity might hurt your company a lot.
6. Make a good About Us page – On a study made by KoMarketing, it has been found out that 64% of website visitors want to see an About Us page to enlighten them about the nature of service of the company. This is quite common sense. Readers want to know if the website they’re looking at is credible enough by finding out the nature of company it belongs to.
7. Contact information is very important – This part right here can boost your productivity by a good amount. Not only that 44% of website visitors prefer an ecommerce website to have a contact number in it, it also speeds up everything. Compared to emails and texts messages, it also allows you to be more personal with your customer.
A print storefront software is good especially if you do not have any idea how to run your online store. Web to Print store fronts have a more specific function because of the nature of the business they’re in. Most people can misjudge a website by simply its appearance. Not being able to load swiftly can also affect your productivity because people will close your website right away. Allowing your customers to call you in case of complaints and faster transactions is a very good plus as well.